Food & Beverage Award Designed by Top Shelf Design
Each year, GDUSA spotlights areas of excellence by graphic designers in packaging, point-of-purchase and the entire in-store graphics experience. This year, Bee America was selected as a winner in the 2014 Food & Beverage category for the Graphic Design USA American Package Awards. In 2014, GDUSA experienced a 12% rise in entries totaling 1,800 around the country. Approximately 15% are recognized as winners.
The packaging for Bee America was designed by Top Shelf Design, a Washington DC web design and graphic design firm. The designs created for Bee America are for the company’s new line of honeys, called the American Heritage Collection. The collection features 18th and 19th Century America Inspired blends of honey that sustained Americans as they explored and settled in the United States. The honey in this collection recreates the adventure and spirit of our forefathers and tells a story of the formative era in American history.
In designing the labels, Bee America asked Top Shelf Design to feature paintings from the Hudson River School. Top Shelf Design derived a richly-hued color palette from these paintings while incorporating contemporary details with circular crests tailored to each era. The package designs aptly represent the free spirit and adventure of our American History.
Winning designs will appear in April in several media included the printed GDUSA’s 2014 Package Design Annual as well as a digital, web and app version; print readers and online visitors are expected to exceed 75,000.
About Graphic Design USA - GDUSA. For 51 years, Graphic Design USA has been the business-to-business magazine for graphic design professionals. GDUSA covers news, people, project, trends, technology, products and services.
About Bee America. Bee America is a family-owned company with headquarters in Bethesda, Maryland. The company is committed to providing the best quality varietal and artisanal honey and honey-inspired body care products, both from their own hives and from unique regions around the United States. Bee America believes in educating their customers about the entire honey experience – from how it is made by industrious honey bees, how the hives are tended and even how to best enjoy it by making some of the recipes the company provides on its website. Bee America offers only natural honey and honey products, which contain no additives or artificial preservatives. For more information visit www.Bee-America.com.
